Reach college students where campus culture happens.

Campus-native ads, polls, activations, and ambassador campaigns — across every .edu in America.

Get my campus plan → See campaign ideas

2.2M+ college student users

.edu verified accounts

~15% of all U.S. undergrads

Trusted by brands trying to win college

P Penn 5m

what u eating today?

Pizza 54 votes 23%

Tacos 23 votes 12%

Cake 1 vote 8%

Salad 0 votes 5%

C Sponsored Cold Brew Co.

First 500 to grab a free can at the quad get a free tote 🧋

Get yours →

M Michigan 12m

Math 51 has been one of the single worst experiences of my life and I'm a refugee

S Stanford 8m

best study spot on campus?

Green Library 112 votes 39%

Coupa Cafe 84 votes 30%

My dorm 62 votes 22%

L Sponsored Lumen Skincare

Quick poll — what's your bigger skin issue this semester?

Take the poll →

U UT Austin 3m

who's walking around campus in a flannel outfit??

P Penn 5m

what u eating today?

Pizza 54 votes 23%

Tacos 23 votes 12%

Cake 1 vote 8%

Salad 0 votes 5%

C Sponsored Cold Brew Co.

First 500 to grab a free can at the quad get a free tote 🧋

Get yours →

M Michigan 12m

Math 51 has been one of the single worst experiences of my life and I'm a refugee

S Stanford 8m

best study spot on campus?

Green Library 112 votes 39%

Coupa Cafe 84 votes 30%

My dorm 62 votes 22%

L Sponsored Lumen Skincare

Quick poll — what's your bigger skin issue this semester?

Take the poll →

U UT Austin 3m

who's walking around campus in a flannel outfit??

Why Yik Yak wins

Broad Gen Z targeting misses the campus context.

Most platforms can target young people. Yik Yak reaches verified college communities, campus by campus, where students are already talking, reacting, joking, and discovering what matters around them.

Verified college audience

Reach students with .edu verification and a massive college footprint.

Campus-by-campus relevance

Show up differently at Alabama, UCLA, Michigan, NYU, and everywhere campus culture has its own language.

More than ad inventory

Run ads, polls, sponsored moments, campus activations, ambassador programs, and custom in-app experiences.

Student attention

A daily habit for college students.

Yik Yak isn't a quick swipe. Students return throughout the day, post real opinions, and treat the feed like their campus group chat.

2.2M+ college student users

15% of U.S. undergraduates

41% of users post

13 min in app per day

$12T Gen Z expected spending power by 2030

Solutions

One campus platform. Five ways to activate it.

Run ads, polls, sponsored moments, campus activations, and ambassador programs — all from one campus-native platform.

Campus-native ads

Run in-feed placements, display units, and campus-targeted media that feel native to the student feed, not bolted on from a generic ad network.

Campus and audience targeting
Managed creative support
Awareness, traffic, app install, and conversion campaigns

Explore ads

Polls + student insights

Ask students what they actually think. Use polls, comments, and campus-level responses to test messaging, understand demand, and spot regional trends.

Brand-safe poll concepts
Campus-by-campus readouts
Student language and sentiment

Run a student poll

Campus activations

Bring campaigns from the feed to campus. Pair digital reach with IRL events, sampling, pop-ups, launch moments, and student-led activations.

Campus event concepts
Geo-targeted promotion
Post-activation measurement

Plan an activation

Ambassador network

Recruit, activate, and coordinate student ambassadors who understand the campus voice better than any outside agency can.

Ambassador recruitment
Campus-specific launches
Student-led creative feedback

Find ambassadors

Differentiation

Not just social ads. Campus-native growth.

Other platforms target young people in general. Yik Yak is built around the college demographic itself — campus by campus.

Target young people broadly

Reach .edu-verified college communities

Optimize for generic impressions

Build campus-specific relevance

Ads sit beside content

Ads can become campus conversation starters

Separate tools for media, insights, creators, and activations

Ads, polls, ambassadors, activations, and in-app experiences in one campus-native platform

National Gen Z trend data

Real student response, campus by campus

Snap, TikTok, Reddit, and Pinterest are powerful broad platforms. Yik Yak is different: it's built around the college demographic itself.

Campaign ideas

Pick the campaign goal. We'll map the campus play.

Launch a product

Recommended: in-feed ads + campus poll + launch-day activation

Plan a launch

Case studies

Campaigns that turn campus attention into action.

College lifestyle & apparel brand

Goal: Increase store foot traffic

Play: In-feed ads for a graduation sale

20% increase in store foot traffic; 60% increase in posts mentioning campus bookstores.

Skincare brand

Goal: Understand college skincare behavior

Play: Unbranded polls across 505 campuses

160K+ votes and 2.4K comments.

Dating / social connection platform

Goal: Recruit student ambassadors

Play: Pinned post with submission form

Reached goal of 5 ambassadors recruited per campus.

Mobile game brand

Goal: Re-activate users

Play: Basic ad campaign

25% CTR.

Get results like these →

Creative showcase

Creative that sounds like campus, not a boardroom.

Students can smell forced Gen Z marketing instantly. Yik Yak campaigns work because they meet students in the format, humor, and timing of campus life.

In-feed sponsored post

Native to the campus feed

Campus poll

Brand-safe insight + reach

Performance reporting plus campus insight.

Get standard campaign metrics and the kind of student response data broad ad platforms can't show: campus-level engagement, poll results, comment themes, creative learnings, and activation recaps.

Impressions, clicks, CTR, conversions
Campus-level breakdowns
Poll vote and comment summaries
Creative and placement learnings
Post-campaign recommendations

One company · two campus apps

Advertising on Yik Yak or Sidechat? Same team.

Yik Yak and Sidechat are both run by Flower Ave — the largest anonymous campus network in the country. When you partner with us, a single campaign reaches .edu-verified students across both apps, with the same ad units, polls, and ambassador playbooks for either community.

Reach both communities →

Get started

Ready to reach the college demographic better?

Tell us where you want to go. We'll send recommended campuses, formats, and a custom campaign plan within two business days.

FAQ

Questions brands ask us.

Can Yik Yak target specific colleges?

Yes. Campaigns can be planned around specific campuses, regions, or national college audiences.

Do you only sell ads?

No. Yik Yak supports paid media, polls, student insights, campus activations, sponsored in-app experiences, and ambassador programs.

Can you help with creative?

Yes. Campaigns should include campus-native creative support so brand messages feel natural in the feed.

What kinds of brands are a fit?

Consumer apps, CPG, apparel, beauty, entertainment, gaming, food, local retail, education, finance, recruiting, and brands trying to win college students.

Can we measure campaign performance?

Yes. Reporting should include standard paid media metrics plus campus-level engagement and student-response insights.

How do we get started?

Submit your email and campaign goal. The team will follow up with a recommended campus media plan.